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Do you think more should be done to promote winter tourism in the UK?
Yes, absolutely : 25%
Yes, to some extent : 29%
Neutral : 22%
No, current efforts are enough : 6%
No, it’s not necessary : 9%
Don't know/unsure : 9%
How often do you read books during winter months?
Daily : 28%
Weekly : 17%
Occasionally : 23%
Rarely : 17%
Never : 14%
Don't know/unsure : 1%